However, there will likely be competition for such gym-friendly sites. With health and fitness front and centre in many people’s minds – rival PureGym, the UK’s largest chain, has also signalled it is also planning an assault across the UK, having already opened 15 sites in the first half of the year. More than a dozen more are mooted for the second half.
“We’re continuing to see really good opportunities,” Darwin counters. “That money we’ve raised will let us hit the accelerator and really grow our market share as a percentage of the low cost market by doing so.”