Afterpay, Klarna, Affirm: Buy now, pay later is growing beyond retail

Alonzo Osche

Last March, in the midst of a nationwide lockdown that left millions out of work, the residents of Wasatch Property Management’s apartment complexes were presented with a solution to the impending problem of rent. It came from a little cartoon woman named Penny featured on Wasatch’s Facebook page. Through an app called Flex, Penny explained, tenants could pay rent in installments throughout the month, rather than a lump sum at the month’s start.

“Have you ever gotten yourself in a small financial pinch or maybe even had to pay a late fee on your rent?” Penny asked. “Because let’s

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